Kathea and Newmarket International partner in Southern Africa
Hospitality industry will have access to leading sales and catering solutions
Newmarket International, Inc., a leading specialist in sales and catering solutions for the hospitality industry, has signed a reseller agreement with Kathea Communications, a prominent technology solution provider in Southern Africa.
“There is no doubt the upcoming FIFA Soccer World Cup in October 2010 has presented the local hospitality sector with numerous opportunities - one of which is the demand for groups to hold events and meetings. Hospitality organizations with a clearly defined strategy to capture the groups and meetings business will need to implement a technology solution to execute the strategy,” says Craig Macdonald, business unit manager for hospitality at Kathea. “Our partnership with Newmarket International is well suited to address this demand. Newmarket International’s experience with the global hospitality and entertainment sector focuses on delivering solutions that enable hotels to automate their sales and catering processes, streamline operations and increase revenues.”
According to Rachael Young, director of sales at Newmarket International, the agreement to partner with Kathea was a strategic move on many levels. Both companies have a deep understanding of the hospitality marketplace and place an important emphasis on customer satisfaction. The result is providing solutions to hospitality organizations that will drive revenue, improve profitability and reduce costs.
“The tourism industry is one of its fastest-growing sectors in South Africa. Certainly any tourism boom will have a positive impact on the performance of the country's hotels, which no matter what size, will face the challenge of maximising results in a fast changing marketplace where the decisions they make daily on groups and meetings directly impact their performance,” says Young.
“The risk of missing revenue opportunities for profitable groups and meetings is significant. At the same time, this sector is dealing with ongoing challenges that include connecting disparate sales, operations, and management systems; distributing and responding to sales leads and tracking results; maximising utilisation of meeting space and resources and of course, allocating marketing and distribution channel investments correctly – none of which can be managed without the correct solution in place,” adds Young.
“We believe the partnership between Kathea and Newmarket International will deliver real business solutions to help address the ongoing challenges of the rapid growth and increasing demand for services in the South African hospitality and entertainment industry,” concludes Macdonald.
About Kathea
Kathea is a dynamic supplier and value-added distributor of products, services and technology solutions for the ICT sector. Through its considerable network of accredited partners and resellers, Kathea specialises in customer-centric solutions that encompass video and voice conferencing, headset and call centre solutions, as well as technology for the hospitality and data storage sector. Kathea represents GN Netcom, Polycom, Newmarket International, TeleAdapt and Teledex as well as other leading brands in the local market - therefore able to provide world-class technology solutions. Backed by extensive industry experience, strong market partnerships and a success driven team, Kathea is committed to creating value in the telecommunications distribution chain. For more information visit the Kathea Web site at www.kathea.co.za.
About Newmarket International
Newmarket International, Inc. (www.newmarketinc.com) is the leader in delivering sales, group catering and event software solutions to the global hospitality and entertainment industries. Newmarket International’s suite of business solutions can be found in hotels, casinos, restaurants, visitor bureaus, stadiums, meeting arenas and convention centers throughout the world. Newmarket International has over 80,000 users worldwide, with over 18,000 installations in over 154 countries. Newmarket International is headquartered in Portsmouth, New Hampshire, with international offices in London, Shanghai, Singapore and Sydney.